vitaminwater’s Fortnite Experience

Overview

Our Gen Z gaming audience expresses themselves through skins and emotes, so we created a gaming experience allowing them to do so. Partnering with Team PWR, a global gaming organization, we created a Fortnite experience based on our zero sugar flavors. As part of the experience, there was a fashion competition, the Zero Holding Back Showdown, and ten selected duos had a chance to win a gaming pc and a year’s supply of vitaminwater through two rounds of fashion performances and mini-games. Hosted on the Twitch stream of gaming influencer, Loserfruit (1.1M followers), we jumped into the chat, sharing our love towards fans and reacting to moments live.

Results

• 80K live attendees

• 45+ responses sent out over the 2.25+ hour stream.