vitaminwater x Chillhouse Collab

Overview

In 2023, the trend of men's nail art entered the mainstream. To nourish our Gen Z audience, who champions breaking free of gender norms, we collaborated with self-care destination, Chillhouse, to create a press-on nail collection with eclectic designs and packaging for anyone, inspired by four vitaminwater SKU’s.

We engaged with posts about the partnership on Chillhouse’s owned channels, hyped up influencer content, posted about it on our own channels, dropped a unique S&D opportunity for our Discord wet_fam, and had an IRL event at the Chillhouse store in New York too!

Results

• 4.24K community interactions

• An increase of 367% in responses over the average number of prompt responses from fans.

• 12 wet_fam Discord members were sent nail sets.