Marry Me Kimmy C Pop-Up

Overview

During the pandemic, many couples put their weddings on hold. Kim Crawford gave fans a chance to win a wedding in New York, helping them get out of their nearly one year engagement limbo. Two couples were selected, and their weddings were officiated by singer, model, and creator, Kimberly Crawford (10K followers). Content was posted across X and Instagram ahead of the event to drive hype, in real-time to allow fans to follow the celebrations, and after as a recap of the key moments.

Results

• Two happily married couples.

• 3.4K+ total engagements