Kim Crawford’s All Day Cup
Overview
We teased the creation of a single cup, which would make it easier than ever for on-the-go Kim Crawford drinkers to enjoy their two favorite beverages: coffee and wine. In our launch post, we asked fans “Who needs this?!,” poking fun at the fact that the cup was too genius to be produced in our responses and prompting excited ones to DM us for a surprise (a Corkcicle tumbler).
Results
1.3K+ total engagements
60+ interested fans