smartwater x British Fashion Awards

Overview

Given our audience’s fashion interest, smartwater partnered with the British Fashion Council, a non-profit organization which promotes leading British fashion designers, to share a one-of-a-kind experience at the 2023 Fashion Awards, its annual ceremony to showcase those who have made the greatest fashion industry contributions during the year.

We worked with world class talent, like fashion designers, Law Roach and Julia Hobbs, as well as model, Winnie Harlow, to propel smartwater at the forefront of fashion culture, amplifying efforts through collab posts, community managing IG live streams on our owned account + Law Roach’s too, engaging with influencers, and re-sharing content in real-time.

Results

• 4.2K+ total organic engagements

• 35+ responses sent across both IG live streams over the nearly 1.5 hours.