Betty Crocker’s BakeTok CM Takeover
Overview
Without creating net-new video content, we solidified Betty Crocker’s icon status in modern history on TikTok through regular community management focused on 1:1 engagements with BakeTok creators and fans.
Results
+3,375% increase in followers from account’s launch
+960% increase in profile views from December 2021 - February 2022