Betty Crocker’s BakeTok CM Takeover

Overview

Without creating net-new video content, we solidified Betty Crocker’s icon status in modern history on TikTok through regular community management focused on 1:1 engagements with BakeTok creators and fans. 

Results

  • +3,375% increase in followers from account’s launch

  • +960% increase in profile views from December 2021 - February 2022

Next

vitaminwater's Real-Time Wins